Senior Executive, Content

Job Responsibilities

Key Responsibilities:

• Develop campaign themes, concepts and provide art direction for the internal content team.
• Ensure the alignment of brand guidelines for both descriptive and visual content.
• Manage all content requirements for Cinnamon city sector hotels.
• Ensure quality, clarity, and consistency of the content of all artworks, publications, manuals & etc.
• Write editorial content, story boards, concept boards and liaising with external agencies for video content.
• Conduct research for industry-related topics, identity trends and conversations for content creation opportunities.

Person Specifications

Qualifications & Experience:

• A Degree or equivalent qualification in English language, Journalism, Marketing & Branding, Public Relations/Media & Communications or Business Management.
• A minimum of 4 years’ experience as a content writer or editor.
• Hospitality industry experience will be an added advantage.
• Strong written and oral communication skills.
• Excellent IT literacy.