Senior Executive, Marketing

Job Responsibilities

The role focuses on enhancing the global footprint of Sri Lanka's tourism industry while aligning with the strategic objectives of John Keells Holdings (JKH). 

KEY DUTIES & ACCOUNTABILITIES

• Develop and execute integrated marketing strategies for key brand initiatives to drive brand awareness, customer engagement, and business growth across local and international markets.
• Plan and manage international events from concept development through to execution, ensuring alignment with brand standards, marketing objectives, budgets, and timelines.
• Identify, develop, and maintain strategic partnerships with international organisations, sponsors, media partners, agencies, and vendors.
• Plan and oversee integrated marketing campaigns across digital, social media, public relations, traditional media, and on-ground platforms, ensuring alignment with audience insights and commercial objectives.
• Collaborate closely with internal teams, including Marketing, Sales, Operations, Finance, and Guest Services, to ensure consistent and impactful brand communication across all customer touchpoints.
• Manage the end-to-end execution of marketing campaigns, monitor key performance indicators, and provide data-driven recommendations to improve reach, engagement, conversions, and return on investment.
• Coordinate and oversee content creation initiatives, including photography, video production, promotional materials, campaign artwork, and digital assets, ensuring consistency with brand identity and communication standards.
• Manage event sponsorships and commercial partnerships, including proposal development, benefit negotiations, agreement coordination, partner servicing, and delivery of contractual commitments.
• Coordinate with internal and external stakeholders to ensure all event, campaign, and partnership deliverables are completed accurately and within agreed timelines.
• Prepare campaign performance reports, partnership updates, budgets, presentations, and post-event evaluations for management and key stakeholders.

Person Specifications

Qualifications & Skills

• Holds a degree or professional qualification in Marketing, Business Management, Communications, or a related field.
• Possesses proven experience in marketing, brand management, events, partnerships, or integrated communications.
• Demonstrates strong project management and stakeholder management skills, with the ability to manage multiple initiatives simultaneously.
• Has experience in planning and executing multi-channel marketing campaigns and events.
• Possesses strong commercial awareness and an ability to build and manage strategic partnerships.
• Demonstrates excellent communication, presentation, negotiation, and interpersonal skills.
• Is highly organised, creative, proactive, and detail oriented.
• Has the ability to work effectively in a fast-paced environment while managing competing priorities and deadlines.
• Experience in the hospitality, tourism, lifestyle, or international events industry will be an added advantage.