Executive - Learning & Development
THE COLOMBO ICE COMPANY LIMITED
Executive - Learning & Development
The Colombo Ice Company Limited (CICL), manufacturer of Elephant House Ice Creams is a leading consumer food company in Sri Lanka. CICL is a subsidiary of John Keells Holdings PLC.
The company is seeking a suitable candidate to fill the position of Executive - Learning & Development. This role is responsible for coaching, training, and developing field sales frontliners to enhance their knowledge, skills, and performance. By delivering structured learning interventions and on-the-job coaching, this role aims to strengthen sales execution capabilities, leading to improved executional KPIs and the achievement of sales objectives in the assigned territory/area.
In addition, this role ensures that all sales team members understand and complete required HR-related processes and actions, by equipping them with the necessary knowledge and tools to comply with company policies and procedures. Ultimately, the role supports building a high-performing, skilled, and engaged sales force that drives business growth and operational excellence.
Job Responsibilities
- Guide and coach both company and dealer field sales staff to strengthen their skills, knowledge, and performance.
- Provide constructive, actionable feedback to help individuals and teams achieve their sales execution KPIs.
- Track and evaluate the effectiveness of field coaching initiatives, ensuring continuous improvement and consistent delivery of results.
- Execute field training interventions provided by the category team, ensuring alignment with organizational strategies and goals.
- Monitor, track, and follow up on the completion of e-learning modules to reinforce knowledge and skill development among field staff.
- Optimize training materials and tools, ensuring they are effectively utilized to maximize learning impact.
- Regularly assess field execution standards, identifying gaps and development needs.
- Collaborate with the sales leadership team to create action plans that address performance challenges and improve frontline execution.
- Provide periodic reports and insights into coaching effectiveness and team progress.
- Ensure all field sales team members complete HR-related processes such as Performance Management System (PMS) reviews and ILearn modules on time.
- Provide the necessary knowledge and guidance to field staff to provide compliance and understanding of HR policies and procedures.
- Act as a link between the HR team and the field sales team to facilitate smooth execution of people-related initiatives.
Person Specifications
- Extensive experience in field sales staff Training and development within the FMCG industry, with proven expertise in field sales coaching, training delivery.
- A bachelor’s degree in Business Management / Marketing / Art or Sales is an added advantage.
- Strong analytical skills, business acumen, and proficiency in MS Office support effective training alignment with business objectives. Flexibility to work in both office (10%) and field (90%) environments ensures seamless collaboration and goal achievement.
- Sound knowledge in Field sales management and Training & development.
- leadership & Coaching, Interpersonal Skill, Technical proficiency, Proven language skills in Sinhala and English/Tamil, Proficiency in MS Office, Strong analytical skills and business acumen
If you are confident that you possess the above requirement, please send your CV which includes the names of two non-related referees. Click on the advert now to join our team via Elephant House Careers site.