Assistant Brand Manager
The company is seeking a suitable candidate to fill the position of Assistant Brand Manager. The position exists to work closely with Marketing manager Beverages, assist in planning & implementing marketing strategies / activities to ensure company targets are met & market demands are properly identified and catered on time in full.
Job Responsibilities
- Assist to initiate new product development; take the product development process from production brief to packaging designing, communication planning to implementation.
- Assist, analyze & coordinate with relevant social and digital media agencies & implement the most appropriate media plans and content strategies for the brand keeping in line with the brand objectives & category growth plans on a monthly basis.
- Assist to develop brand communication plan keeping in line with the brand strategies & category objectives. Brief agency on communication requirement and manage process until final launch and post launch evaluation.
- Assist to execute channel marketing programs through managing product availability, visibility & merchandising to improve the allocated channel's profitability & contribution.
- Assist to conduct market research on a monthly basis to plan & re-align brand strategies accordingly and to develop consumer understanding to ensure brand strategies are in place to cater to the changing needs & wants of the consumers.
Person Specifications
- Degree in Marketing / Management or equivalent with 2-3 years’ experience in FMCG marketing, brand management, or Consumer Research.
- Proven knowledge and experience in brands / Digital / Social media marketing will be an added advantage.
- Sound business understanding in order to implement brand strategies and understanding of sales and distribution processes and consumer behaviors.
- Prior in marketing / brand management, knowledge on evaluating consumer & market research to formulate brand strategies. Knowledge on social and digital marketing.
- Creative; Analytical; Innovative; Communication; Adaptability; Negotiation; Decision Taking and problem Solving; Organization; Attention to detail; and Customer Focus
If you are confident that you possess the above requirement, please send your cv, which includes the names of two non-related referees. Click on the advert now to join our team via Elephant House Careers site.
Ceylon Cold Stores PLC
21 Mar 2025