Brand Executive
CEYLON COLD STORES PLC
BRAND EXECUTIVE
Ceylon Cold Stores PLC (CCS), manufacturer of Elephant House Soft Drinks and Ice Creams is a leading consumer food company in Sri Lanka. CCS is a subsidiary of John Keells Holdings PLC.
The company is seeking a suitable candidate to fill the position of Brand Executive. The position exists to assist in planning & implementing marketing strategies / activities to ensure company targets are met & market demands are properly identified and catered on time in full.
Job Responsibilities
• Assist to initiate new product development; take the product development process from production brief to packaging designing, communication planning to implementation and Driving business objectives for existing stipulated products.
• Assist, analyze & coordinate with relevant social and digital media agencies & implement the most appropriate media plans and content strategies for the brand keeping in line with the brand objectives & category growth plans on a monthly basis.
• Assist in developing brand communication plan keeping in line with the brand strategies & category objectives. Brief agency on communication requirement and manage process until final launch and post launch evaluation.
• Assist in executing channel marketing programs through managing product availability, visibility & merchandising to improve the allocated channel's profitability & contribution.
• Assist in conducting market researches on a monthly basis to plan & re-align brand strategies accordingly and to develop consumer understanding to ensure brand strategies are in place to cater to the changing needs & wants of the consumers.
Person Specifications
• Degree in Management &/or Marketing or equivalent with 1–2 years’ experience in FMCG marketing, brand management, or Consumer Research. Proven knowledge / course work on Digital / Social Media Marketing will be an added advantage.
• Sound business understanding to implement brand strategies and understanding of sales and distribution processes and consumer behaviors.
• Prior in Marketing / Brand Management, knowledge on evaluating consumer & market research to formulate brand strategies. Knowledge on Social and Digital Marketing.
• Skills in Creative; Analytical; Innovative; Communication; Adaptability; Negotiation; Decision Taking and Problem Solving; Organization; Attention to detail; and Customer Focus.
If you are confident that you possess the above requirement, please send your cv, which includes the names of two non-related referees. Click on the advert now to join our team via Elephant House Careers site.