Channel Marketing Executive (JC-5434)
CEYLON COLD STORES PLC
Channel Marketing Executive
Ceylon Cold Stores PLC (CCS), manufacturer of Elephant House Soft Drinks and Ice Creams is a leading consumer food company in Sri Lanka. CCS is a subsidiary of John Keells Holdings PLC.
The company is seeking a suitable candidate to fill the position of Channel Marketing Executive. The position exists to assist in creation of well researched Channel initiatives that achieve overall volume & financial results of the Beverage category. Work closely with Brand/Trade Marketing & Sales teams and develop & lead execution of fully integrated, consumer, shopper and customer / channel insights based on brand / category solutions and activities for customers / channels.
Job Responsibilities
- Design and implement channel specific initiatives.
- Lead market winning trade execution objectives.
- Lead execution of brand & channel marketing plans.
- Ensuring 100% volume and KPI achievement for channel development programs assigned.
- Coordinate with regional sales teams on brand / channel / development programs.
- Meeting visibility KPI's to obtain category dominance at outlet level.
- Opportunity and seasonality capturing within the assigned area.
- Development of strong relationship with customers at operational level.
Person Specifications
- Degree in Sales/Marketing/Management or equivalent with minimum of 1-2 years experience in a FMCG company with regard to Channel Marketing, Sales or Marketing.
- Sound business understanding in order to implement channel strategies as well as understanding of Sales and Distribution processes and consumer & shopper behavior’s.
- Sound knowledge of Channel Management, Trade Marketing, Channel Strategy, Sales management, distribution, channel activation, display and merchandising, event negotiation and management.
- Ability to work under pressure.
- Strong Communication skills, interpersonal skills, leadership skills, time management, decision making ability, negotiation skills and analytical skills.
If you are confident that you possess the above requirement, please send your cv, which includes the names of two non-related referees. Click on the advert now to join our team via Elephant House Careers site.