Brand Executive
CEYLON COLD STORES PLC
Ceylon Cold Stores PLC (CCS), manufacturer of Elephant House Soft Drinks and Ice Creams is a leading consumer food company in Sri Lanka. CCS is a subsidiary of John Keells Holdings PLC.
The company is seeking a suitable candidate to fill the position of Brand Executive. The position exists to assist in planning & implementing marketing strategies / activities to ensure company targets are met & market demands are properly identified and catered on time in full.
Job Responsibilities
- Assist in initiating new product development; take the product developement process from production brief to packaging designing, communication planning to implementation.
- Assist, analyze & coordinate with relevant social and digital media agencies & implement the most appropriate media plans and content strategies for the brand to keep in line with the brand objectives & category growth plans on a monthly basis.
- Assist in developing brand communication plan keeping in line with the brand strategies & category objectives. Brief agency on communication requirement and manage process until final launch and post launch evaluation.
- Assist in executing channel marketing programs through managing product availability, visibility & merchandising to improve the allocated channel's profitability & contribution.
- Assist in conducting market research on a monthly basis to plan & re-align brand strategies accordingly and to develop consumer understanding to ensure brand strategies are in place to cater to the changing needs & wants of the consumers.
Person Specifications
- Degree in Management &/or Marketing or equivalent with 1-2 years’ experience in FMCG marketing, brand management, or Consumer Research. Proven knowledge / course work on Digital / Social media marketing will be an added advantage.
- Sound business understanding in order to implement brand strategies and understanding of sales and distribution processes and consumer behaviors.
- Prior in marketing / brand management, knowledge on evaluating consumer & market research to formulate brand strategies. Knowledge on social and digital marketing.
- Creative; Analytical; Innovative; Communication; Adaptability; Negotiation; Decision Taking and problem Solving; Organisation; Attention to detail; and Customer Focus
If you are confident that you possess the above requirement, please send your cv, which includes the names of two non-related referees. Click on the advert now to join our team via Elephant House Careers site.