Executive - Trade Planning

Job Responsibilities

• Conceptualizing, planning, budgeting, and implementation of all trade marketing activities based on the annual Keells trade plan.
• Responsible for achieving ROI targets for trade marketing activities.
• Responsible for outlet specific promotional campaigns. 
• Coordination with banks, creative agencies and third parties on trade marketing activities
• Responsible for reviews of trade marketing activities.
• Bring innovations to the trade plan.

Person Specifications

• Should possess a postgraduate Diploma in Marketing from CIM UK, or completed 2 parts of the given, or a Degree in Marketing or Business Management.
• Minimum 2 years’ experience in marketing and/or handling trade marketing activities would be an added advantage.
• Focused on achieving sales targets.
• A passion for sales combined with a flair for creativity and innovation.
• Excellent analytical skills.
• Excellent interpersonal and communication skills.
• Decision making skills and the ability to implement according to planned timelines.
• A customer focused mindset.
• Ability to handle pressure and work on stretched deadlines.
• Managing multiple projects at the same time.