Senior Executive - Brand Development

Job Responsibilities

• Lead the development of packaging for Keells private label (Own Label) products, ensuring alignment with brand guidelines, regulatory requirements, and delivery within set timelines and budgets.
• Create innovative and impactful brand concepts, creatives, and designs that resonate with customers.
• Shape strategy, messaging, and execution plans for brand-related launches and new product introductions.
• Build and manage the brand and own-label toolkit, safeguarding the visual identity across all packaging and creative outputs.
• Deliver creatives, POSM, and communication materials for customer plans, corporate events, new store openings, and other key projects.
• Partner with creative and printing agencies to develop and produce high-quality packaging and brand materials.
• Maintain consistency in brand presence across all customer touchpoints, acting as a brand guardian for the business.
• Collaborate with category managers, HR, and commercial teams to bring packaging, creatives, and communications to life.

Person Specifications

• A Postgraduate Diploma in Marketing from CIM UK (or completion of at least 2 parts), or a Degree in Marketing or Business Management.
• Fluency in 2-3 languages (including Tamil and English)  will be a key advantage
• At least 1-2 year’s experience in a marketing or brand-related role.
• Excellent interpersonal and communication skills
• A creative thinker with strong negotiation skills and an eye for detail.
• Proven ability to manage multiple projects under tight deadlines.