Senior Executive - Sustainability and Brand Development

Job Responsibilities

  • Plan, coordinate and execute projects/initiatives together with different stakeholder groups, aligning with the strategic direction of the business in terms of its Environmental, Social and Governance (ESG) framework.
  • Maintain robust impact measurement methods and KPIs for each project.
  • Collate and provide in a suitable manner, relevant data and information aligned to the ESG framework of the business for various reporting purposes.
  • Maintain a dashboard to monitor on a periodic basis, key sustainability and community support performance indicators.
  • Conduct a monthly review of competitor’s and peer’s community and sustainability and employee value proposition related aspects.
  • Work with the relevant internal and external stakeholders to develop suitable strategies, to communicate across various channels (Social Media, POSM, PR etc.) on a periodic basis, both internally and externally, Keells’ progress on community and sustainability initiatives.
  • Conceptualize and execute branding implementations, aligning with the Keells Brand Guidelines,  to cater to requirements raised.
  • Support communications, branding and other relevant executions for projects related to developing the employee value proposition of the business.
  • Work on strategies to develop the communication strategies, mechanisms and channels for external employee communications (Ex: Facebook, LinkedIn, PR, Campaign collateral etc.).

Person Specifications

  • Possess a Professional Qualification in Business Management/Marketing/Sustainability and/or a Degree in Business Management/Marketing/Sustainability or another related field.
  • Minimum 1 - 2 years’ work experience.
  • Excellent interpersonal and communication skills. Fluency in 3 languages will be a plus point.
  • Passion towards making a difference in the community and environment.
  • Proficient in using Microsoft applications (Ex: MS Word, MS PowerPoint, MS Excel).
  • Out of the box thinking.
  • Ability to manage multiple projects at the same time.
  • A flair for creativity and innovation.
Jaykay Marketing Services (Private) Limi
9 Jun 2025
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