Executive - Omnichannel Marketing & Trade

Job Responsibilities

• Manage end-to-end planning of omnichannel campaigns, ensuring alignment across performance and brand marketing initiatives.
• Collaborate with internal teams to finalize and dispatch weekly campaign schedules efficiently.
• Work with internal teams to create brand-aligned content that meets campaign objectives.
• Plan and implement trade campaigns across  omnichannel platforms in coordination with developers and trade teams.
• Collaborate with data teams to analyze campaign results and generate actionable insights for future planning.
• Identify and manage sellable digital assets to drive incremental revenue through sponsored placements and partnerships.
• Support external partners in executing campaigns across digital platforms, ensuring alignment with objectives.
• Track campaign metrics and make timely system adjustments to maintain performance and integrity.
• Ensure promotional content is effectively deployed across omnichannel platforms.
• Maintain strong coordination with cross-functional teams to meet deadlines and deliver campaign success.

Person Specifications

• Higher Diploma or Degree in Marketing, Digital Media, or a relevant Professional Qualification.
• Basic understanding of performance marketing, social media and digital campaigns, with an eagerness to learn best practices.
• Familiarity with communication and analytics platforms, with the ability to support campaign monitoring will be an advantage.
• Exposure to e-commerce, trade promotions and omnichannel campaigns (web, app, social) will be an added advantage.
• Experience working with agencies, design teams, or cross-functional teams.
• Ability to create simple, brand-aligned content for digital channels.
• Strong coordination and organizational skills to support projects and meet deadlines.
• Strong communication skills in both English and Sinhala (written and verbal).
• Detail-oriented and proactive, with a willingness to learn and improve