Executive - Social media & Customer engagement

Job Responsibilities

• Support the development and execution of a cohesive social media strategy across all platforms, aligned with overall business goals.
• Stay updated on the latest platform trends, best practices, and emerging technologies to ensure our channels remain innovative and relevant.
• Collaborate with cross functional teams to highlight initiatives and drive compelling storytelling.
• Engage with customers on social media platforms by actively listening, responding, and fostering a positive brand image.
• Monitor social media for brand mentions, competitor activity, trending topics, and relevant keywords.
• Create, edit, and publish engaging content for platforms like Facebook, Instagram Stories, and WhatsApp Channel to entertain and inform the community.
• Analyze performance metrics of social media campaigns, using data-driven insights to refine strategies and optimize content effectiveness.

Person Specifications

• Bachelor’s Degree in Communication, Marketing, or a related field from a recognized institution.
• Proven experience in roles such as Social Media Intern, Social Media Analyst, or Social Media Strategist.
• Strong understanding of engagement metrics, KPIs, and social media analytics.
• Exceptional research skills for content strategy development.
• Excellent proofreading, editing, and content creation skills.
• Proficiency in managing social media advertising campaigns.
• Strong oral and written communication skills.
• Ability to manage multiple projects simultaneously while meeting deadlines.
• In depth understanding of platform specific algorithms and trends.
• Strong organizational skills with high attention to detail.
• Prior experience in brand awareness initiatives is preferred.
• A proactive, creative, and enthusiastic approach to digital engagement