Junior Executive - Sales Coaching
Keells Food Products PLC
Junior Executive Coaching (Sales)
Keells Food Products PLC, a subsidiary of John Keells Holdings PLC (JKH), is the country’s market leader in processed meat products and has held this position for over three decades. Our company possesses ISO 9001:2015 Quality Management System, ISO 22000:2018 Food Safety Management System, and ISO 45001:2018 Occupational Health & Safety Management System Certifications. The Company manufactures a range of sausages, meatballs, hams, crumbed products, and soya range products under the “Elephant House” and “Keells Krest” brands.
Job Responsibilities
- Conduct regular field visits to observe live sales calls and provide structured real‑time coaching to CSRs and DSRs.
- Identify individual skill gaps and deliver targeted on‑the‑job training (OJT) aligned with sales standards and KPIs.
- Track pre-and post-coaching performance to measure behavior change and coaching impact.
- Maintain accurate training, coaching, and learning records to support reporting, and provide regular updates to relevant stakeholders.
- Prepare learning impact reports and dashboards using Excel and Power BI.
- Capture and share market and competitor insights gathered during field visits.
- Work closely with sales managers to align coaching priorities, interventions, and execution improvements.
- Support the planning, coordination, and execution of sales training programs, workshops, and learning initiatives.
Person Specifications
- Degree in Marketing Management, Human Resource Management, Business Management, Training & Development or related discipline.
- 2–5 years of experience in field sales or sales coaching in FMCG or a similar fast‑moving sales environment.
- Prior exposure to sales training delivery, coaching, or L&D administration will be a strong advantage.
- Self-driven, well-organized, and capable of working independently in a field-based environment.
- Strong communication, coaching, and interpersonal skills with the ability to influence frontline sales teams.
- Strong working knowledge of the Microsoft Office package, with high level of digital literacy with hands‑on exposure to Power BI dashboards.
- Possession of a valid riding license.
If you are confident that you possess the above requirement, please send your CV, which includes the names of two non-related referees. Click on the advert now to join our team via Keells Food Products Careers site.