Assistant Manager - Brand
Keells Food Products PLC
Assistant Manager - Brand
Keells Food Products PLC, a subsidiary of John Keells Holdings PLC (JKH), is the country’s market leader in processed meat products and has held this position for over three decades. Our company possesses ISO 9001:2015 Quality Management System, ISO 22000:2018 Food Safety Management System, and ISO 45001:2018 Occupational Health & Safety Management System Certifications. The Company manufactures a range of sausages, meatballs, hams, crumbed products and other food products categories & solutions under the “Elephant House” and “Keells Krest” brands.
Job Responsibilities
- Drive brand performance and profitability of the assigned portfolio, with ownership of volume and market share targets.
- Lead the development and execution of brand strategy, including annual marketing plans and long-term growth initiatives.
- Identify consumer insights and market opportunities, translating them into actionable growth platforms.
- Manage and deliver innovation pipeline, including new product development, renovations, and portfolio optimization.
- Plan and execute integrated marketing campaigns across ATL, BTL, and digital channels with measurable impact.
- Channel Marketing experience in managing channel support to drive channel growth and brand exposure within different channels.
- Monitor and analyze brand performance metrics, driving corrective actions and continuous optimization.
- Own category and competitive analysis, providing strategic recommendations to strengthen market positioning.
Person Specifications
- Bachelor’s Degree in Marketing or a related field
- CIM/CIMA or equivalent professional qualification is an added advantage
- Minimum 4–6 years’ experience in brand management, preferably within FMCG
- Proven experience in handling end-to-end brand ownership and campaign delivery with channel marketing exposure
- Strong understanding of consumer insights, analytics, and market research tools
- Experience in new product development and innovation management
- Demonstrated ability to manage cross-functional stakeholders and external agencies
- Strong commercial acumen with experience in budget management and performance tracking
- Strategic thinker with strong problem-solving and analytical skills.
- Excellent leadership, stakeholder management, communication, and presentation skills.
- Strong project management skills with a focus on execution excellence and results.
If you are confident that you possess the above requirement, please send your CV, which includes the names of two non-related referees. Click on the advert now to join our team via Keells Food Products Careers site