Brand Executive
KEELLS FOOD PRODUCTS PLC
Brand Executive
Keells Food Products PLC, a subsidiary of John Keells Holdings PLC (JKH), is the country’s market leader in processed meat products and has held this position for over three decades. Our company possesses ISO 9001:2015 Quality Management System, ISO 22000:2018 Food Safety Management System, and ISO 45001:2018 Occupational Health & Safety Management System Certifications. The Company manufactures a range of sausages, meatballs, hams, crumbed products and other food products categories & solutions under the “Elephant House” and “Keells Krest” brands.
Job Responsibilities
- Delivering brand growth & market share of the allocated product portfolio
- Partner closely with the relevant stakeholders to address key issues/opportunities for the brand and to maximize growth opportunities
- Actively lead the project management & development of new products
- Planning & driving the brand & related extensions through marketing innovation
- Developing & executing Integrated marketing campaigns & related brand communications
- Ensuring the growth of assigned key channels
- Responsible for the management of the allocated budget.
Person Specifications
- Bachelor’s Degree specializing in Marketing or a related field
- CIM/CIMA or an equivalent professional qualification will be an added qualification
- Minimum 2 years’ experience in brand management and liaising with creative/ media agencies
- Knowledge in quantitative business performance analytics, campaign planning & consumer insights generation may be an added advantage
If you are confident that you possess the above requirement, please send your CV, which includes the names of two non-related referees. Click on the advert now to join our team via Keells Food Products Careers site.