Coaching Executive - Sales
KEELLS FOOD PRODUCTS PLC
Coaching Executive (Sales)
Keells Food Products PLC, a subsidiary of John Keells Holdings PLC (JKH), is the country’s market leader in processed meat products and has held this position for over three decades. Our company possesses ISO 9001:2015 Quality Management System, ISO 22000:2018 Food Safety Management System, and ISO 45001:2018 Occupational Health & Safety Management System Certifications. The Company manufactures a range of sausages, meatballs, hams, crumbed products, and soya range products under the “Elephant House” and “Keells Krest” brands.
Job Responsibilities
Conduct regular field visits to coach and guide Sales Representatives on effective selling techniques, route planning, and in-store execution
Observe sales calls, provide real-time feedback, and reinforce best practices to enhance field force performance
Identify skill gaps and deliver on-the-job training sessions to build sales capability aligned with company standards.
Track progress of coached individuals and submit structured reports on behavioral improvement and development outcomes
Support sales initiatives and ensure execution excellence by promoting availability, visibility and compliance in trade.
Person Specifications
BSc in Sales Management, Human Resource Management, Training and Development or a related field.
Minimum 2–5 years of field sales experience (Preferably with exposure to general trade or Horeca channels)
Strong communication, coaching and interpersonal skills are essential to influence and develop frontline sales teams.
The candidate should be self-driven, highly organized, and capable of working independently in a field-based environment
A valid riding license is required.
If you are confident that you possess the above requirement, please send your CV, which includes the names of two non-related referees. Click on the advert now to join our team via Keells Food Products Careers site.