Assistant Manager - Brand & Marcom
John Keells CG Auto Private Ltd (JKCG) is a John Keells Group company, Sri Lanka's largest conglomerate listed on the Colombo Stock Exchange. With an operating history of over 150 years, the John Keells Group is present in 7 industry sectors, namely Leisure, Property, Transportation, Consumer Food, Retail, Financial Services, and IT & Plantations. John Keells CG Auto is the official distributor of BYD passenger vehicles, parts, and services in Sri Lanka.
BYD, a global powerhouse, secured the position as the Global number one New Energy Vehicles (NEV) sales in 2022 and 2023 is committed towards sustainable transportation solutions.
Job Responsibilities
- Develop, implement, and monitor the overall brand strategy to align with business goals, ensuring consistency across all marketing materials, campaigns, and customer touchpoints.
- Review key performance metrics (brand awareness, customer engagement, media coverage etc.) to measure the success of brand and communication efforts.
- Development of creatives that fits the brand and customer.
- Development of campaigns and integrated communication strategies to support brand and product launches sales leads.
Person Specifications
• CIM or completed a professional qualification or bachelor’s degree in marketing or business management.
• 4+ years of experience in marketing position and has executed BTL campaigns and events.
• Strategic thinker with a results-oriented approach to driving business growth.
• Excellent interpersonal and communication skills. Fluency in 3 languages will be a plus point.
• Ability to handle pressure and work on stretched deadlines.
If interested, please apply through HIVE on or before 27.11.2025.