Executive - Brands

John Keells CG Auto Private Ltd (JKCG) is a John Keells Group company, Sri Lanka's largest conglomerate listed on the Colombo Stock Exchange. With an operating history of over 150 years, the John Keells Group is present in 7 industry sectors, namely Leisure, Property, Transportation, Consumer Food, Retail, Financial Services, and IT & Plantations. John Keells CG Auto is the official distributor of BYD passenger vehicles, parts, and services in Sri Lanka.


BYD, a global powerhouse, secured the position as the Global number one New Energy Vehicles (NEV) sales in 2022 and 2023 is committed towards sustainable transportation solutions.

Job Responsibilities

  • Planning, executing, and evaluating marketing campaigns to drive brand awareness and engagement. 
  • Manage multiple projects, meet deadlines, and work effectively with suppliers to deliver the desired outcome that meets the brands guidelines. 
  • Work with different teams from individual showrooms and managing brand messaging, creating content for various channels, and ensuring consistency across all touchpoints. 
  • Monitoring and reporting on brand performance, analyzing results, and making adjustments as needed.

Person Specifications

•    A Postgraduate Diploma in Marketing from CIM UK, or completed 2 parts of the given, or a Degree in Marketing or Business Management.
•    2 years of experience in a marketing position and has executed campaigns on social media.
•    Strong interpersonal and communication skills. Fluency in three languages will be an added benefit. 
•    Out of box thinking and negotiation skills. 
•    Ability in decision making and implementing to planned timelines.

If interested, please apply through HIVE on or before 13.06.2025.

John Keells CG Auto (Pvt) Ltd
6 Jun 2025
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