Senior Executive - Marketing
John Keells CG Auto Private Ltd (JKCG) is a John Keells Group company, Sri Lanka's largest conglomerate listed on the Colombo Stock Exchange. With an operating history of over 150 years, the John Keells Group is present in 7 industry sectors, namely Leisure, Property, Transportation, Consumer Food, Retail, Financial Services, and IT & Plantations. John Keells CG Auto is the official distributor of BYD passenger vehicles, parts, and services in Sri Lanka.
BYD, a global powerhouse, secured the position as the Global number one New Energy Vehicles (NEV) sales in 2022 and 2023 is committed towards sustainable transportation solutions.
Job Responsibilities
• Development of marketing strategies for the BTL activities for the business.
• Brand adherence on promotional activations.
• Ensure a structured BTL plan for the business with innovative concepts.
• Development and execution of BTL and trade promotions.
• Performance review of the BTL activities and promotions.
Person Specifications
• A Postgraduate Diploma in Marketing from CIM UK, or completed 2 parts of the given, or Degree in Marketing or Business Management.
• 3 years of experience in marketing position and has executed BTL campaigns and events.
• Strong interpersonal and communication skills. Fluency in three languages will be an added benefit.
• Demonstrates inventive thinking and excellent negotiating skills.
• Strong decision-making skills and ability to meet timelines.
If interested, please apply through HIVE on or before 14.10.2025.