Activation Manager

Job Responsibilities

• Assist the sector activation head with approaching and receiving strategically important events for the consumer food sector and deciding the respective investments for events after the marketing finance evaluation of the events.
• Conduct a weekly 30-minute meeting with the BU events team to discuss and plan upcoming events, submit a monthly event coverage report to the sector activation head on or before 2nd day of every month including the financial and marketing performance of each event and the key highlights if there are any.
• Needs to coordinate all sector events with three respective events managers and the person appointed by the organizers up to the point event is handed over to the BU activation teams.
• Handing over the events to the BU activation team needs to happen through the attached document which needs to be shared via email and the official Sector Events WhatsApp group.
• Receiving the data and performance updates from the BU teams after the closure of each event, not more than one day delay.
• Represent the organization in the events directed by the sector activation head.
• initiate the approval process of the events in the new MS approval protocol to be approved by the sector activation head, other HoMs, HoCs, and CFO/ SH.
• Circulate the planned weekly event schedule every Friday with the key stakeholders in the organization including the president.
• Completing all assigned projects OTIF coordinating with all 3 BUs of the sector.

Person Specifications

• Bachelor’s degree in marketing, Communications, Event Management, or a related field (or equivalent work experience). 
• 5+ years of experience in event planning, brand activation, experiential marketing, or related fields.
• Proven track record of successfully managing consumer events and activations from conception to execution.
• Experience in working with external vendors and negotiating contracts.
• Knowledge of trade practices and market norms with regards the subject of consumer and shopper activation.
• Preparation of budgets and cost accounting, sales management techniques
• Experience with digital/virtual events and hybrid event formats.
• Knowledge of consumer trends and the ability to leverage insights to enhance event strategies.
• Familiarity with social media marketing and influencer partnerships.
• Experience working with large-scale events or national campaigns.
• Strong project management skills, with the ability to manage multiple projects simultaneously and meet deadlines.
• Creative thinker with an understanding of how to create memorable consumer experiences.
• Excellent communication and interpersonal skills, with the ability to build relationships and work effectively with internal teams, external partners, and consumers.