Senior Executive - Products

Senior Executive - Products

Union Assurance is a leading corporate and one of the fastest growing entities in the Life Insurance industry backed by the strength and stability of John Keells Holdings PLC, one of Sri Lanka's largest conglomerates. For the 9th consecutive year, the company has received the GPTW certification as a ‘Best Employer Brand,' and in 2020 was awarded the ‘Global Employer Brand’ by the World HRD Congress.

The Job Role:

The person will be responsible to implement department action plan for executing the product positioning, launching, and supporting day-to-day activities in developing communication campaigns and content development.

Principle Accountabilities:

• Plan and align product marketing activities (Campaigns and programs) to the company's product pipeline and channel requirements.
• Execute the product lifecycle, including the development and market launch of the product.
• Lead the development of product marketing materials for customers and coordinating with relevant creative agencies for such requirements.
• Develop marketing collateral such as brochures, flyers, and PowerPoint presentations to drive product adaptation through various channels.
• Ensure all product related communication contents/materials are developed and disseminated to channels upon securing sign offs from relevant stakeholders and adhering to IRCSL guidelines.
• Ensure the product pages on the corporate website are up-to-date and make relevant changes accordingly
• Support for all relevant work with regard to product campaigns.
• Prepare competitor analysis to track Union Assurance competitive position and research the market trends, analyze gaps in terms of the current products and prepare reports/MIS.
• Prepare a marketing budget vs. expense variance report.
• Maintaining relationship with distribution channels and other key stakeholders.
• Coordinating and communicating with the team members within the department.

Qualifications and Experience

• A Bachelor’s Degree from a recognized University in Business Administration or equivalent discipline.
• Relevant full/part qualification in recognized professional institute will be an added advantage.
• Minimum 4+ years of overall experience.
• Understanding on the product launch and marketing campaigns.
• The ideal candidate should demonstrate creativity and innovation, maintain a strong focus on quality, and excel in planning and execution.
• Strong adaptability, work under pressure and capacity to work in fast-paced environments.
• Ability to work independently and in a team-oriented environment.

The selected candidate for the above position will be entitled to an attractive remuneration package. Applicants who are interested are encouraged to apply on or before 06th May 2024.