General Manager - Channel Planning and Agency Operations

General Manager - Channel Planning and Agency Operations

Union Assurance is a leading corporate and one of the fastest growing entities in the Life Insurance industry backed by the strength and stability of John Keells Holdings PLC, Sri Lanka's largest conglomerate.

The Job Role:

This role sets the strategic direction of the Agency business and owns the planning, performance, and operational engine behind it — capacity planning, target setting, performance monitoring, and MIS. It also owns the full adviser lifecycle, from recruitment and code issuance through onboarding, ongoing support, and compliance, translating distribution strategy into delivered growth.

Principal Accountabilities:

• Own the operating model for Agency Planning & Operations — standards, SLAs, and governance.
• Translate corporate growth targets into channel, segment, and branch plans, and own the Agency function's growth, cost, and profitability KPIs.
• Define the Agency metric set and MIS suite and turn performance analysis into decisions at monthly business reviews.
• Advise Agency leadership on adviser productivity, persistency, and channel economics.
• Lead automation and process re-engineering across Agency operations and the adviser journey.
• Design adviser reward, recognition, and benefit schemes that drive profitable growth.
• Own the adviser lifecycle: recruitment, registration, code issuance, onboarding, compliance, and ongoing support.
• Own the Agency control environment — process controls, market conduct, and adviser compliance — to regulatory and internal audit standard.
• Set recruitment and activation strategy to deliver the adviser numbers and quality the growth plan requires.
• Build capability and embed continuous improvement across the sales delivery organization.
• Build, and coach, a high-performing team and set its standard for innovation, collaboration, data-driven decisions, and service responsiveness.

Qualifications and Experience

• Bachelor’s degree in Management, Finance, or a related field. A master’s degree or professional qualification will be an added advantage.

• Minimum 12 years of experience in business planning, operations, sales support, or related functions, with at least 5-7 years in a senior leadership role.
• Strong analytical and problem-solving skills with the ability to translate data into actionable business insights.
• Strong expertise in business planning, performance monitoring, MIS reporting, and operational excellence.
• Demonstrated ability to drive process improvements, automation, and digital transformation initiatives.
• Excellent stakeholder management, communication, and influencing skills.
• Ability to work in a fast-paced environment and manage multiple strategic and operational priorities effectively.

The candidate selected for the above position will be entitled to an attractive remuneration package. Applicants who are interested are encouraged to apply on or before 28th August 2026.